Undoubtedly, video marketing is one of the latest additions of your promotion toolbox to heighten your business reputation. The video marketing has to stretch a whole new level as it keeps on progressing rapidly.
You would ponder whether is it really worth a shot to consider using video as tools to promote your business? Or whether you have adequate resource to create and advertise your video content as your marketing strategy?
The answer is easy: absolutely yes, it is worth it! This reason is that a video is one of the profitable digital marketing tools and most versatile marketing strategy.
For your information, many corporate video productions in Malaysia have commenced using video content marketing as one of their main marketing strategy for advertising.
Here are the 4 foremost reasons why you should use video marketing for your business growth now.
If you are worried about the budget to advertise your business, then video advertising is the answer that you have been finding for.
Many small-medium business owners often concern the start-up capital for the marketing strategy as it could cost a fortune just to advertise.
However, video marketing can be as low as $1000 and some platform even offers to promote your product for free.
Therefore, online advertising is effective cost flexibility for those small-medium video production companies in Malaysia with limited resources as a platform to launch or promote their products.
You even could set a spending cap limit the number of times a potential customer sees an advertisement in a specific period.
Gain Awareness Effectively
Nowadays, life is too busy to read the lengthy description which often bound to be disregarded by the viewer.
However, video marketing has the power to captivate a wide audience and proven to be effective tools to reach variety group of customer.
Basically, the majority of people love and prefer videos. You could see numerous top videographers in Malaysia using the social media platform to promote their products.
The combination of visuals with audio stimulating a real-life experience for the viewer and that what makes video production of Malaysia is so exceptional.
The videos could forge a strong emotional response and feel that enabling you to engage your target customers by invoking their inner emotion with video production.
This is a typical strategy to generate brand awareness used even by the best event company in Malaysia to make a strong and memorable impression with their customer or audience.
Get shared more
Do you know that?
- 1 out of 3 of all online activity is spent by watching the video.
- 76% of users say they would share a video if it was entertaining enough.
- 80% of internet users able to recall watching the video ads.
The facts have proven that you could reach your audience easily through videos and the video marketing can be an effective platform in sparking the people interest.
Many event management companies in KL often grab this opportunity of promoting their products through videos.
By using this video marketing strategy not only increase the consistency of your message and able to raise your chance of going viral.
The visual and sound together have been proven to easily pique the curiosity which indirectly creates an ongoing brand awareness.
In other words, a well-produced video that goes viral could help you to gain and convert the stranger to become your potential customer.
Easy to understand
Are you trying to launch a new product or service? Trying to explain a tricky concept or new idea? Create a video to show how it works instead.
The statistic has shown that 98%of users say that they have watched an explainer video to learn more detail about the product or service.
That is why 45% of businesses using video marketing as a tool to explain on their respective homepage with the explainer videos.
You could see that many film production companies in Malaysia create a short video or trailer that give a snippet of their film.
The main intention is not only to create the brand awareness of the new film or movie but also to allow the viewer to have a quick review of the content of the video.
It is easy on the eyes as it gives the pace of grasping the content that leading to a quicker learning curve and a better understanding.